Monday, May 16, 2011

New Direction

After what has been a very busy start to this year, I'm having to reevaluate how I run my shop. I am certainly grateful for the recent success and flood of sales. However, I am just one person. One person, with three needy small children at home. I do want my shop to grow. For me, this is not just a hobby or something I do for fun. I want my business to succeed. I just need a more sustainable way to go about that. I can't sew fast enough to keep on top of the orders and having that backlog of 30+ dresses to make weighs on me greatly. The other issue with this backlog is that there is no time to create anything new. I thrive on design. The part of this that I enjoy, the part that gets me excited and truly fulfilled, is the design part.

After a couple of illnesses swept through my house, the backlog of orders really became an issue. Thankfully, most of my customers have been incredibly patient and understanding, but I hate to make them  wait even longer than they were expecting.

I put the shop on hiatus for what was supposed to be two weeks to get caught up. During that hiatus, the family got sick again. So, I extended it another week. This made me do a lot of thinking, trying  to come up with a way to stay on top of new orders and be able to design new things.

I have decided that I am going to transition the shop to primarily ready-to-ship items. I will have a small section of made to order dresses for my best sellers that are very time consuming to make, like this one:

I plan to start making the ready to ship as soon as I finish my last few orders. I sketched out several new designs that I'm really excited about! The plan is to make 4 of each design in sizes 2T, 3T, 4T, and 5T as those four sizes made up about 95% of my sales this year. Smaller or larger sizes can be made by special request if the fabric is still available. Each week I will debut a new dress in the shop, with 4 ready to ship! Woohoo! I'll be blogging throughout the week with sneak peaks of what's to come, so you can get a jump on the new designs. I can't wait to get started!! (But first I need to finish up the 14 other dresses on my "to-make" list)

Such a weight off my shoulders! Now I'll be able to create new things, spend more quality time with my precious children, and even take some time off without feeling guilty!


  1. Sounds like an exciting new direction!

  2. Looking forward to your new designs! Best wishes on your success and great health for your family.

  3. Angela, sounds like you have a perfect plan underway :D! Rar!

  4. sounds exciting and can't wait to see the new designs. good luck!

  5. As you add new designs, would you consider selling patterns for your discontinued ones?

  6. I would LOVE to buy your patterns! how do i find them?!?!